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Charlotte Rietveld manages Middle Rock, the family’s intergenerational sheep farm in mid-Canterbury’s Rakaia Gorge, where she lives with husband Vince and their three young children

Jarrod and Danielle Hawkins farm east of Otorohanga, running sheep, beef and dairy grazers on 350 hectares (total farm area is 450ha, with 100ha in bush). Jarrod does most of the useful farming; Danielle works part-time as a vet, organises children, writes novels and helps out from time to time.

Sandra Matthews, Rere, Gisborne, sheep and beef farmer, and winner of the FMG Rural Champion award at the 2022 B+LNZ Awards.

Anna Munro is a mum, farmer and rural photographer based in Mt Somers, Mid Canterbury.

Ben Dooley, Mimihau, Southland is a fourth-generation farmer, farming in Mimihau, Southland with his wife, Sarah, and two boys.

Max Tweedie, Tutira, Hawke’s Bay and his wife Lucy run Hallmark Angus Stud.

Being clear on your desired outcome is the first step to ensure you end up with a bull-team well suited to your particular needs.

The strength of our agricultural sector is a testament to farmers hard work and innovation; Minister for Trade and Agriculture Todd McClay is all too aware of his role to support and enhance collective efforts, particularly in expanding beef exports through strategic trade initiatives.

Irrespective of market fluctuations, Beef + Lamb New Zealand’s Trade Policy team continues to represent the interests of this country’s sheep and beef farmers in global trade discussions. Senior Trade Policy Advisor, Nick Jolly, says B+LNZ’s strategy is to maintain, protect and improve access into current markets and to unlock new market potential. Words by Nick Jolly, Senior Trade Policy Advisor.

Adaptability is crucial to maintain our standing as a premium beef exporter. Words by Sirma Karapeeva, Chief Executive, Meat Industry Association