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Sandra Matthews, Rere, Gisborne, sheep and beef farmer, and winner of the FMG Rural Champion award at the 2022 B+LNZ Awards.

Anna Munro is a mum, farmer and rural photographer based in Mt Somers, Mid Canterbury.

Ben Dooley, Mimihau, Southland is a fourth-generation farmer, farming in Mimihau, Southland with his wife, Sarah, and two boys.

Max Tweedie, Tutira, Hawke’s Bay and his wife Lucy run Hallmark Angus Stud.

Being clear on your desired outcome is the first step to ensure you end up with a bull-team well suited to your particular needs.

The strength of our agricultural sector is a testament to farmers hard work and innovation; Minister for Trade and Agriculture Todd McClay is all too aware of his role to support and enhance collective efforts, particularly in expanding beef exports through strategic trade initiatives.

Irrespective of market fluctuations, Beef + Lamb New Zealand’s Trade Policy team continues to represent the interests of this country’s sheep and beef farmers in global trade discussions. Senior Trade Policy Advisor, Nick Jolly, says B+LNZ’s strategy is to maintain, protect and improve access into current markets and to unlock new market potential. Words by Nick Jolly, Senior Trade Policy Advisor.

Adaptability is crucial to maintain our standing as a premium beef exporter. Words by Sirma Karapeeva, Chief Executive, Meat Industry Association

Arrowtown’s Royalburn Station owner Carlos Bagrie has developed a tasty and thirst-quenching way to take control of his barley value chain.

Amy Hoogenboom updates us on the fate of Future Beef and its youth event.