Diversification

In this episode, Sarah Perriam-Lampp visits Leefield Station in the Waihopai Valley to talk with Brent Marris, owner of Marisco Vineyards, and Greg Crombie, the station’s farm manager.

Brent and Greg explain how the property integrates vineyards, sheep, pigs and cattle into a profitable and sustainable operation, and how careful planning, brand-building and intergenerational leadership create authentic products, from award-winning wines to high-quality wool and meat, while sharing lessons for diversifying land use and connecting with markets at home and abroad.

Leefield Station in Marlborough’s Waihopai Valley is a powerful example of diversification with multiple land uses intertwined and integrated to provide an intergenerational, future-proofed farming business. Words Sarah Perriam-Lampp.

In previous columns, we have touched on diversification and collaborating with trusted professionals. If you choose to diversify off farm through investment in financial assets, the foundation of a strong investment strategy that aligns with your goals begins with asset allocation. Words Angus Marks, Andrew Austin and Harriet Jones, Wealth Management, Jarden Wealth.

Investing off-farm in property or shares can be a daunting prospect, however it’s an increasingly appealing way to future proof your funds and diversify wealth away from land. Navigating how to start, what to invest in, and how to manage the risks should be top of mind for anyone interested in investing.
Learn more about how managing your wealth can help with farm succession, retirement, and preparing your rainy day fund. We also cover the importance of estate planning and insurance when it comes to key people in your business. Hear from Financial Advisor Carissa Fairborther, Scott McKenzie from PMG Funds, and Wealth Management Advisor Angus Marks.

When the traditional income streams are not delivering enough to the bottom line, is it time to diversify into activities that don’t rely on the cyclical nature of farm commodities? It can be hard to know what options are out there to diversify onfarm income, and how they can be integrated into your farming system. In this episode hear about different options for diversifying, from raising goats for cashmere to horticulture and viticulture. We speak to Olivia Sanders from NZ Cashmere; Che Charteris from Craigmore Sustainables; and Marcus Bousfield from ANZ.

Farmers looking to implement a value-add business onfarm might want to consider looking into agritourism - with options such as self-contained holiday homes, glamping, and sunflower fields just to name a few. What you might consider ordinary on your farm, might just be extraordinary to an overseas or domestic customer.
But where do you get started? And does it really bring in enough revenue to make it worth it? Hear from three experts in both the consultancy and agritourism space, covering where to start, what to consider, and what the rewards are.

Protecting our farm businesses for future generations is front of mind for many in the farming world, including when it comes to land use, and freshwater degradation.
Guests Lee Matheson and Tanira Kingi have both been part of Our Land And Water (Toitū te Whenua, Toiora te Wai) research projects, and spoke at the symposium held in May, to discuss ways farmers already are and can continue to protect their greatest asset: the land. Whether this is getting involved in protecting your local catchment, or diversifying land use, the opportunities are out there.

What can New Zealand farmers learn from Academy award-winner Matthew McConaughey? We uncover the perfect fit between the aspirations of higher-value, sustainable tourism and the opportunity for New Zealand farmers to leverage agritourism for diversification of income. Words Sarah Perriam-Lampp.

The challenging times livestock farmers and supporting businesses are facing has been a catalyst for exploring diversification opportunities from an agri-consulting perspective. Words Renée Hogg.

The Whitiwhiti Ora: Land Use Opportunities research project brought farmers and researchers together in Canterbury’s Waimakariri catchment to assess potential farmland diversification use. Mixed arable operation, Taggart Farms, was one of three case studies, with options identified including carbon, edible fungi and hops. Words Rebecca Greaves.