Episode 18 – How are we missing out on premiums for the world’s best beef?

April 26, 2024In Podcasts3 Minutes

The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand’s red meat’s positive health attributes? 

From selecting the right sire through to how we market our beef, hear from three experts on what they think we need to do. We talk about livestock genetics sales ahead of bull sale season, meet our new host of BEEF Country and hear the updates in nutrient profiling of meat cuts from an AgResearch scientist.

Guests include:

  1. Cameron Craigie, senior scientist, AgResearch
  2. Jo Scott, genetics specialist and host of BEEF Country
  3. Cam Heggie, livestock genetics specialist, PGG Wrightson


  1. Rebecca Greaves, Editor, Country-Wide
  2. Sarah Perriam-Lampp, Managing Director, CountryWide Media

AgResearch scientist, Cameron Craigie, has spent years on meat grading technology identifying tenderness and IMF but is now excited about grading on minerals for joint health and fertility. 

“We have new traits and attributes being released within our grading technology next month so we can identify the nutrient benefits of different cuts,” says Cameron. 

Read the story Red Meat for Wellbeing here on Country-Wide 

Beef traits have been evolving over generations of New Zealand cattle through breeding selection decisions as our new BEEF Country podcast host, Jo Scott, from Targeted Breeding knows well.

“EBV’s work. If a stud tells you they don’t, you have to question why they aren’t working for that stud. But do both, you’ve got to like what you’re buying as well,” says Jo.

In tough times, PGG Wrightson livestock genetics specialist Cam Heggie, says breeders are pulling the number of bulls back from the catalogue. Sarah and Cam talk about the focus on net feed efficiency to reduce emissions, the opportunity of dairy beef, why buy yearling bulls and his advice on how to select bulls at the sale. 

Looking for the 2024 Bull Sale calendar? Visit https://www.pggwrightson.co.nz/our-services/livestock/genetics-breeding/bull-sales 



Property Brokers Tararua Sheep & Beef Farm Business of the Year Field Day is at Mathew and Marilyn Prior’s Makuri Property – Aorangi Thursday 2nd May

Starting at 9.30am, starting at the Makuri Country Club, Makuri Domain Road, Makuri and lunch can be purchased at the venue ($15 per person). This is a fundraiser for the Makuri Church & Domain, please bring cash on the day.


Vehicles – Quad bikes or standard side by sides (please note no long wheel base side by sides). Helmets are compulsory. 

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