Beef

Episode 18 – How are we missing out on premiums for the world’s best beef?

The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand’s red meat’s positive health attributes? From selecting the right sire through to how we market our beef, hear from three experts on what they think we need to do. We talk about livestock genetics sales ahead of bull sale season, meet our new host of BEEF Country and hear the updates in nutrient profiling of meat cuts from an AgResearch scientist.

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SFF targets premium market

When market conditions improve, prices should rebound faster for Silver Fern Farms because of its close relationships with customers committed through premium supply programmes. Tony Leggett reports.

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Aussie market collapsing while China weak

China’s consumer confidence has slumped, putting pressure on a market flooded with Australian sheep meat ahead of drought. By Tony Leggett.

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Challenge in China

Northern Hemisphere Christmas and Chinese New Year celebrations are likely to influence the direction of lamb, mutton and beef pricing, Tony Leggett reports.

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Building blocks of IMF

Farming beef cattle with the right combination of genetics and raised within a strict regimented feeding plan to the appropriate processing age will result in beef carcases with the coveted intramuscular fat (IMF) demanded by consumers around the world.

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Looking for hidden kilos and dollars

Hill country farmers need to remember their main job is to cost effectively turn grass into saleable beef.

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Growth potential for Wagyu

Michael Schat gave up contract milking to go into the Red Wagyu business boots ‘n’ all and is making the most of opportunities that come his way.

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Bull sires for dairy leave their mark

A South Canterbury farmer and a local stud breeder have worked together to provide beef bulls for the dairy industry, and they’re leaving their mark.

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Genomic tools speed genetic gain

Commercial beef farmers Andy and Angie Mason breed quality beef cows that are fast-tracking genetic progress.

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Keeping the bulls growing

A target of a full Simmental herd is in the offing for the Kemps on their East Coast summer dry farm north of Gisborne. By Tony Leggett. Photos by Louise Savage.

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