Merino
Bringing the Tech to Merino for 35 years
If you follow good genetic principles, you make good progress. Words Dr Mark Ferguson.
Episode 33 – How will merino survive the cost of living crisis?
Tough times in New Zealand and globally have taken their toll on the luxury goods market, and New Zealand’s merino sector is no exception.
In this episode, we hear from those who know merino best, and how they’re planning to overcome challenges related to financial recession, and overseas regulations, that demand higher quality and processing accountability. We also look at how new technologies in the AI and genetics space could help enhance merino quality. Hear from NZ Merino CEO Angus Street, neXtgen Agri Co-Founder & Director Mark Ferguson, and Devold New Zealand General Manager Craig Smith.
MAKING THE SHIFT TO A FINER CLIP
A South Island trip more than 20 years ago led not only to an enduring friendship but two passionate Northland advocates for Merino genetics. Story by Glenys Christian. Photos: Malcolm Pullman.
