Grains

In this episode, Sarah Perriam-Lampp talks with Ivan Lawrie, General Manager at the Foundation for Arable Research, about the New Zealand Grown Grains initiative. Ivan explains how growers, millers, and bakers are collaborating to create a traceable, certifiable brand, strengthen the domestic wheat industry, and open opportunities in premium markets, while sharing lessons on value chains and building a resilient local food sector.

Most consumers are unaware that the bread they buy from the supermarket is more likely to be made from imported, rather than domestically grown milling wheat. Words Heather Chalmers.