CountryWide Summer 2026

Korean culture defining what’s cool

Three Kiwis – a professor, a CEO and a lawyer – working in various parts of the primary sector, share why we should care about the growing demands of South Korea as an emerging valuable market. Words Sarah Perriam-Lampp.

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Devastating damage

It’s a race against time to repair hundreds of pivot irrigators as farmers worry about the impact loss of irrigation will have on pasture production and this season’s production. Words Anne Lee.

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Diversifying to come home

The Rainey’s, at Mangaweka Asparagus, is a story of reinvention and determination. Words Sarah Perriam-Lampp, Photos Brad Hanson.

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Awards grow people and businesses

Growing your networks and lifting your profile are cited as some of the great outcomes for previous Beef + Lamb New Zealand Awards winners. The Awards are also a chance to showcase our pasture-based red meat industry to our peers and the wider public. Entries are now open and close on the 8 December. Words Sandra Taylor.

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Adventures of a country vet

For those who enjoy a humorous insight into the highs and lows of rural life through the eyes of a rural vet in New Zealand, Rory Dean’s Adventures of a Country Vet is a must. Words Sarah Perriam-Lampp.

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On a mission

As a young consultant, Conan Moynihan is helping shape the future of farming, drawing on both his rural upbringing in South Canterbury and his deep commitment to finding the sweet spot of environmental and economic sustainability. Words Sarah Perriam-Lampp.

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