Agritourism

Perched on dramatic coastal cliffs with sweeping vistas over the Cook Strait and the South Island, Boomrock is the ultimate experience venue, a unique and awe-inspiring place to create lifelong memories. It’s also the legacy of the Eastwick family, who created longevity through diversification. Word Sarah Perriam-Lampp.

Farmers looking to implement a value-add business onfarm might want to consider looking into agritourism - with options such as self-contained holiday homes, glamping, and sunflower fields just to name a few. What you might consider ordinary on your farm, might just be extraordinary to an overseas or domestic customer.
But where do you get started? And does it really bring in enough revenue to make it worth it? Hear from three experts in both the consultancy and agritourism space, covering where to start, what to consider, and what the rewards are.

What can New Zealand farmers learn from Academy award-winner Matthew McConaughey? We uncover the perfect fit between the aspirations of higher-value, sustainable tourism and the opportunity for New Zealand farmers to leverage agritourism for diversification of income. Words Sarah Perriam-Lampp.

The challenging times livestock farmers and supporting businesses are facing has been a catalyst for exploring diversification opportunities from an agri-consulting perspective. Words Renée Hogg.