red meat
Episode 18 – How are we missing out on premiums for the world’s best beef?
The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand’s red meat’s positive health attributes? From selecting the right sire through to how we market our beef, hear from three experts on what they think we need to do. We talk about livestock genetics sales ahead of bull sale season, meet our new host of BEEF Country and hear the updates in nutrient profiling of meat cuts from an AgResearch scientist.
Red meat for wellbeing
Overseas consumers have a strong interest in improving their wellbeing through eating red meat, newly published research shows; highlighting opportunities to achieve a premium for products with proven health benefits. Words Rebecca Greaves.
Pride in red meat
New Zealanders should stop being embarrassed about the fact their country is the only one in the OECD which has an economy based on agriculture, says Lincoln University’s Professor Derrick Moot.