Diversification

Don’t under-estimate the benefits of bringing up a family in the country,

Identifying the target market and providing what it wants is essential for farmers wishing to diversify into the accommodation business. By Lynda Gray.

There is a saying, you can’t teach an old dog new tricks, but after turning to pet food production after 50 years of farming, John Newlands may beg to differ.

Expanding their successful online Homegrown Farm Fresh Meats business to a bricks and mortar butchery and deli was a whirlwind for Wairarapa farmers Dion and Ali Kilmister. Story: Rebecca Greaves. Photos supplied by Homegrown.