Beef prices

In this episode, we explore the current state of the livestock market in Australia and New Zealand, focusing on rising prices, global demand, and the challenges facing the beef industry. Experts Simon Quilty and Dr Jim Gibbs share insights on the factors shaping the market, from climate variability and feed efficiency to sustainability and trade agreements. We discuss how producers can navigate these complexities, adapt to shifting market conditions, and leverage innovation to ensure long-term success in an increasingly competitive global industry.

The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand’s red meat’s positive health attributes? From selecting the right sire through to how we market our beef, hear from three experts on what they think we need to do. We talk about livestock genetics sales ahead of bull sale season, meet our new host of BEEF Country and hear the updates in nutrient profiling of meat cuts from an AgResearch scientist.