Beef exports
Reaping the rewards
Irrespective of market fluctuations, Beef + Lamb New Zealand’s Trade Policy team continues to represent the interests of this country’s sheep and beef farmers in global trade discussions. Senior Trade Policy Advisor, Nick Jolly, says B+LNZ’s strategy is to maintain, protect and improve access into current markets and to unlock new market potential. Words by Nick Jolly, Senior Trade Policy Advisor.
Ready to thrive in a changeable world
Adaptability is crucial to maintain our standing as a premium beef exporter. Words by Sirma Karapeeva, Chief Executive, Meat Industry Association