Are profitability and viability missing from farm succession conversations? Brett Robinson, a Kellogg Rural Leadership alumnus and partner at Rural Coach, says that recurring gap led him to research the financial conversations held at the kitchen table.

“9 out of 10 times the kids have got no idea what the balance sheet looks like until we start having these conversations,” he says.

He says leadership sits with the parents, who need to share the hardships behind the family’s story.

“Start these conversations early.”

Read the full report here.

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