Bull selection online

BULLS ARE A farm asset, an investment – so why would they be bought on a whim?

BULLS ARE A farm asset, an investment – so why would they be bought on a whim?

Beef + Lamb New Zealand has launched a new interactive online-learning tool to assist the decision-making process. Designed to help commercial farmers select the best genetics for their specific breeding objectives, the 40-minute module steps farmers through establishing clear breeding objectives for their business (including a downloadable breeding objective template) and provides an overview of breeding traits and their importance.

This information allows farmers to select the right breeder and right bull for their particular needs. It can also be completed in sections, allowing farmers to come and go as they wish.

The module includes farmer case-study videos, tips on contacting breeders and what questions to ask, as well as detailing how to interpret bull catalogues and the dangers of buying on impulse at bull sales.

Viewers get the opportunity to have a go at selecting the right genetics for different farmer needs in an interactive quiz. The final part of the module is beef class structural assessment which includes a video of an assessment being carried out on bulls, as well as diagrams and scoring charts.