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Handpicked genetics, farm systems and top notch grading to be crowned the best – the impact of a grading programme on our beef. Words by Sarah Perriam-Lampp

Simmental cattle first arrived in New Zealand in the early 1970s in a wave of European breed imports intended to inject new life into beef production. Words by Tony Leggett.

Virtual fencing technology is showing the returns of daily rotational grazing on steep, hill country beef farms.
Words by Sarah Perriam-Lampp Photos by Michael Lahood.

The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand’s red meat’s positive health attributes? From selecting the right sire through to how we market our beef, hear from three experts on what they think we need to do. We talk about livestock genetics sales ahead of bull sale season, meet our new host of BEEF Country and hear the updates in nutrient profiling of meat cuts from an AgResearch scientist.

Overseas consumers have a strong interest in improving their wellbeing through eating red meat, newly published research shows; highlighting opportunities to achieve a premium for products with proven health benefits. Words Rebecca Greaves.

Read BEEF Country 2024 online here. BEEF Country is an annual journal packed with New Zealand’s inspirational and technical information in the aim to breed and finish ultimately the world’s best beef.

Pasture to production forestry sales are back on the table for foreign investment in 2024 as the Overseas Investment Office clarifies its policy position on the benefit to NZ test, says Property Brokers General Manager - Rural, Conrad Wilkshire.

In February 2024, the Overseas Investment Office approved 7 foreign buyer sales to pine trees under the eye of the current coalition government.
It has hill country sheep and beef farmers scratching their heads as to whether National and ACT were even listening to the drum being beaten by the “50 Shades of Green” movement at all?

Old chemistry is being withdrawn from the market globally, and being more selective is encouraged for both avoiding insecticide and pesticide resistance while also bringing down onfarm costs. So how do you control pests without relying on an overuse of pesticides? Three science experts aim to support the major knowledge gap on pests and diseases in pasture, forage and cereal crops.

Shearing & animal health costs outstrip the income from strong wool and one academic believes it’s a no brainer to lean into Wiltshires (shedding sheep). Rebecca uncovers the benefits of the breed from the research trial at Massey University along with the inspirational story of one East Coast farmer who had his capital stock wiped out from a drought and a cyclone.