Shifting demographics in its largest markets are driving new demand for dairy across the full lifespan, says Simon Tucker, group director of Global External Affairs at Fonterra.

“Societies are getting older — Japan, Korea, China,” he says, with older consumers now looking beyond physical health

“There’s increasing evidence that it adds to cognitive health as well. So the role that dairy nutrition can play for a full, healthy life is one trend blowing in our favour.”

Weight-loss drug users are a growing market for dairy protein.

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