SHEEP Country 2024

Taste Pure Nature is now in the hands of New Zealand exporters to take the lead in advancing the brand and activity programme designed to raise awareness and drive preference for New Zealand grass-fed beef and lamb. Words Nathan Guy.

A more accurate picture of the impact on wool production from the loss of land to pines and shift to shedding sheep will be clear in December-January when shearing gets underway and wool starts arriving in stores around the country. Words Tony Leggett.

A survey of stud breeders carried out in 2023 showed 40 percent were willing to consider or already use methane amongst their genetic selections. This has been reflected in the number of stud breeders who have taken advantage of the measurements offered through Cool Sheep. Words Sandra Taylor.

A report from the Campaign for Wool NZ Trust chairman Ryan Cosgrove shows colour is the most important attribute of strong wool, accounting for 48% of the variability in price at auction. Words Tony Leggett.

When 70% of the workload in running sheep is generated by the wool they grow, it is unsurprising farmers are exploring new breeds that grow less fibre or naturally shed it completely. Tony Leggett investigates two farm businesses on different sides of the field. Words Tony Leggett.

New Zealand’s sheep meat exports continue to be affected by the weaker Chinese economy, and at the time of writing, we do not anticipate a recovery in this market for some time. Words Sirma Karapeeva

A panel of farmers recently shared their personal commitment to sustainability and quality products while taking a long-term, intergenerational view on a recent panel at the 2024 Red Meat Sector Conference in Wellington. Words Sarah Perriam-Lampp Photo Beef + Lamb New Zealand.

WORDS Sandra Taylor, PHOTOS Beef + Lamb New Zealand.