CountryWide Spring 2025
Episode 88 – Kellogg: The Soils Gap
Daniel Judd’s interest in soil management grew from his experience as a conventional dairy farmer and curiosity about evolving sector practices. His 2025 Kellogg’s Report explores the ‘soils gap’, showing how science, commerce, and culture shape decisions across conventional, regenerative, and organic systems.
In this episode, Sarah speaks with Daniel about what drives differences in farmer approaches, challenges in soil science funding, and how beliefs, trust, and experience influence decisions. He also shares how self-learning, collaboration, and critical thinking can boost soil health and profitability in a changing sector.
Episode 87 – Kellogg: Empowering the Missing Middle in Leadership
Dr Jordi Hoult’s interest in leadership grew from her military family upbringing and her own experiences navigating the food and fibre sector. Her Kellogg research shows that many mid-career people in their 30s to 50s are ready to lead but face barriers that stop them from taking opportunities, leaving a “missing middle” in sector leadership.
In this episode, Sarah speaks with Jordi about what’s creating this gap, why mentorship is often more valuable than formal courses, and how the sector can better recognise, support, and develop the people who will shape the future of food and fibre in New Zealand.
Episode 86 – High Performance Doesn’t Mean Burnout
Witnessing the stress of sheep farming in Southland as a child led Steve Clarke to a career as a helicopter pilot before returning home to the dairy farm. He and wife Hayley are on a mission to ensure that farming creates a balance of work and life for their family and staff.
In this episode, Sarah speaks with Steve about his journey from sheep and beef to dairy, the lessons learned through early challenges, and how smart infrastructure, genetics, and people management have shaped their success. They discuss balancing high performance with wellbeing, maintaining team morale, and keeping family life at the centre of farming.
Episode 85 – Springboard your irrigation season
How can farmers get the most from irrigation without wasting water or damaging equipment? IrrigationNZ Principal Technical Advisor Stephen McNally explains how preparation, planning, and smart decisions make all the difference as the season begins.
In this episode, Sarah speaks with Stephen about practical steps from anchoring and mechanical checks to developing a wind plan and understanding consent conditions. They discuss a “just-in-time” approach, record-keeping, maintenance, and long-term water storage for more efficient and resilient irrigation.
Episode 84 – Integrating Forestry
How can sheep and beef farmers see forestry as more than a binary choice between full plantation and traditional farming? New Zealand Institute of Forestry consultant Peter Handford explores how integrating trees can enhance overall farm management, improve profitability, and deliver environmental and animal welfare benefits.
In this episode, Sarah speaks with Peter about the practical and economic aspects of forestry on sheep and beef farms. They discuss modelling different forestry options, the opportunities for carbon and timber income, and how thoughtful planning can make trees a strategic part of a resilient, well-balanced farm system.
Episode 83 – Rethinking animal welfare
As new wearable technologies for animals have surged in popularity, specific advice on the use of them within the dairy sector is to be included in an imminent review of the Animal Welfare Code: Dairy Cattle.
In this episode, Sarah speaks with Dr Matthew Stone, veterinarian and Chair of the National Animal Welfare Advisory Committee (NAWAC), about the review of the Dairy Cattle Code of Welfare and how rapid technological change is reshaping animal care standards.
Episode 82 – Keeping the door open to the EU
Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth’s innovative technology to provide unprecedented insights into farmers’ natural capital that will provide continued market access to the European Union as well as potential new revenue streams.
In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.
Episode 81 – Beef finishing transforms hill-country farm
Setting up cell grazing systems on their Te Pahu hill-country farm has transformed more than just Heather Gilbert and Elliot Kent’s bottom line.
In this episode, Sarah speaks with Waikato farmers Heather Gilbert and Elliot Kent about their shift to cell grazing and the transformation of their 325-hectare bull beef operation. They discuss challenges and learnings, how the system has lifted production while supporting environmental outcomes, and insights gained from being a Beef + Lamb New Zealand monitor farm.
Episode 80 – Knowledge Partners: IRP & CountryWide
CountryWide has partnered with the Institute of Rural Professionals to strengthen support, knowledge-sharing, and innovation across the agricultural sector.
In this episode, Sarah speaks with Jo Finer, CEO of the newly renamed Institute of Rural Professionals (IRP) (formerly NZIPIM) about CountryWide’s new strategic partnership with the organisation. They discuss the role of rural professionals, the institute’s history and future direction, and how collaboration, knowledge-sharing, and digital innovation will strengthen support for farmers and the wider agricultural sector.
Spring 2025
Read Country-Wide Spring 2025 online here. Country-Wide is New Zealand’s only dedicated farmers and growers magazine, available on subscription.

