Free counselling sessions

Will to live is a rural health charitable trust founded in 2018 by Elle Perriam after her partner, a young farmer, took his own life. Sadly, suicide in rural New Zealand is higher than any other demographic, having a lasting ripple effect through a community – especially with our young people, who are often the largest statistic. Since 2018, The trust has been promoting mental health awareness, providing one-on-one support, free education and wellbeing tools to small rural communities, often isolated from mental health resources.

The Rural Change programme was launched by Will To Live in September 2021 and provides each farmer with the opportunity to enhance and improve their health, happiness and wellbeing by accessing three, funded, private counselling/psychologist sessions. The programme has supported raw, real, and rural people to courageously share their stories of adversity, illness and hope.

Royal Canin has been supporting the trust for the past few years and first started by feeding Jess the Huntaway, featured in the Will To Live logo. This year, Royal Canin will donate $1 from every bag of Energy 4800 20kg, Maxi Puppy Active 20kg and Medium Puppy 16kg sold at a participating veterinary clinics in NZ between April 1 and May 31, 2023, to help Will To Live continue to provide vital assistance through Rural Change (up to $10,000).*

*Full terms and conditions are available at: www.royalcanin.com/nz/competition-terms

Find out more: willtolivenz.com/