Episode 82 – Keeping the door open to the EU
Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth’s innovative technology to provide unprecedented insights into farmers’ natural capital that will provide continued market access to the European Union as well as potential new revenue streams.
In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.
Guest:
- Matt Lythe, Managing Director, Prism Earth
Host:
- Sarah Perriam-Lampp, CEO and Editor-in-Chief, CountryWide
Matt Lythe is helping New Zealand farmers and processors navigate EU deforestation regulations through innovative technology and data analysis. He focuses on using AI, satellite imagery, and natural capital mapping to understand carbon sequestration, biodiversity, and land value, helping farms balance productivity with environmental stewardship. His approach supports sustainable supply chains while providing farmers with insights to manage land effectively and meet regulatory requirements.
As managing director of Prism Earth, Matt collaborates with Silver Fern Farms, the Meat Industry Association, and Osprey to trial new methods and share learnings across the sector. By combining technology with on-farm data, he is helping shape the future of sustainable red meat production in New Zealand and inspiring others to embrace nature-based solutions.
Read the article in the 2025 Spring issue of CountryWide here.
