Sunflowers and safety

Pure Oil NZ is doing a great job of developing sunflowers as a new crop for growers.

At first sight, its positioning of crops alongside State Highway One seems a canny publicity ploy, as do the billboards in the paddocks promoting the end product.

However, a Country-Wide contributor who travels the route regularly fears it’s one that could backfire. Why? Because cars and campervans stopping for photographs of the flowers became a frequent traffic hazard during February. Had a serious smash occurred due to the distraction the publicity might not have been all positive, he reasons. A fair point and one Pure Oil NZ would do well to ponder over winter.