Kate Acland, chair of Beef + Lamb New Zealand, says premiums for calves with good beef genetics are what will drive change.

She says sheep and beef farmers, dairy farmers, red meat processors and, to a lesser extent, milk processors are funding it.

She says New Zealand beef in the US is commodity beef and lean beef trim.

“There are a lot of rules which add cost in New Zealand, but we are actually extracting a premium because we produce a really good, safe product.”

CountryWide CONNECT with Andy Thompson & Sarah Perriam-Lampp is our daily rural show livestreamed from 11am-1pm. Visit country-wide.co.nz on how to watch/listen or download the CountryWide CONNECT mobile app, available on Apple iOS and Android.

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