Tall order for NZ wool in New York

A Kiwi company has secured an export contract to supply one of New York’s tallest skyscrapers with its wool flooring product.

The NZ$1.1 billion Brooklyn Tower will be home to hundreds of the city’s elite and will stand at 327 metres when it opens later this year, making it one of the world’s tallest residential buildings.

The new contract will see Bremworth supply over 3000 square metres of wool carpet for the 93-storey, supertall skyscraper and is one of the company’s largest ever installations of its natural fibre product in the United States.

The deal is the highest profile commercial contract for the company since Bremworth’s wool carpets were used in the refurbishment of dozens of US retail outlets owned by Cartier, the luxury French jewellery maker.

The landmark Brooklyn Tower will have 550 residential apartments with multi-million-dollar entry points and will stand over 100m taller than the next tallest building in this borough of New York.

“The selection of our wool carpet for this project is a testament to the quality of both New Zealand wool as well as Bremworth’s manufacturing capability and is set to help open other export opportunities in this market,” he says.

Smith says their NZ-made product commands a price premium in the US market.

Leveraging high profile installations such as the new Brooklyn skyscraper are necessary to help the company mitigate the impact of import tariffs that reduce their competitiveness in the US.

“We know that consumers have had the last couple of years to review their interiors as they have spent more time living and working at home.”

– Supplied.