Strong wool

Shearing & animal health costs outstrip the income from strong wool and one academic believes it’s a no brainer to lean into Wiltshires (shedding sheep). Rebecca uncovers the benefits of the breed from the research trial at Massey University along with the inspirational story of one East Coast farmer who had his capital stock wiped out from a drought and a cyclone.

In this episode on the Country-Wide podcast, Editor Rebecca Greaves talks to an innovative farming couple who have developed a woollen alternative to plastic tree protectors as well as Campaign for Wool’s, Tom O’Sullivan on the positive approach the new government is taking to supporting the industry.