Kellogg Report

Conventional and regenerative farmers share a common goal: to produce food sustainably and profitably. Daniel Judd’s Kellogg Report explores the drivers behind their respective approaches and hopes to break down the barriers that separate the two groups.​

Daniel Judd’s interest in soil management grew from his experience as a conventional dairy farmer and curiosity about evolving sector practices. His 2025 Kellogg’s Report explores the ‘soils gap’, showing how science, commerce, and culture shape decisions across conventional, regenerative, and organic systems.

In this episode, Sarah speaks with Daniel about what drives differences in farmer approaches, challenges in soil science funding, and how beliefs, trust, and experience influence decisions. He also shares how self-learning, collaboration, and critical thinking can boost soil health and profitability in a changing sector.

Dr Jordi Hoult’s interest in leadership grew from her military family upbringing and her own experiences navigating the food and fibre sector. Her Kellogg research shows that many mid-career people in their 30s to 50s are ready to lead but face barriers that stop them from taking opportunities, leaving a “missing middle” in sector leadership.

In this episode, Sarah speaks with Jordi about what’s creating this gap, why mentorship is often more valuable than formal courses, and how the sector can better recognise, support, and develop the people who will shape the future of food and fibre in New Zealand.

Jemima Snook’s Kellogg Rural Leadership project report posed the question of how to generate value and improve sustainability from non-financial farm reporting. We share an insight into her findings.